Your friend has decided to conduct market research to assist in making informed decisions for her/his small business. What should you recommend as the first step in the market research process?
A) Collect data
B) Define the objective
C) Design the research
D) Determine the relevant information
Correct Answer:
Verified
Q29: Which of the following techniques does marketing
Q30: Secondary research data is less time consuming
Q31: Small companies that spot demographic trends and
Q32: Demographics are the study of important population
Q33: The company's target customer should permeate the
Q35: Studies of shifting patterns in age, income,
Q36: Which of the following is not a
Q37: Tracking _ patterns can enable entrepreneurs to
Q38: An individualized (one-to-one)marketing campaign requires business owners
Q39: Which of the following statements concerning marketing
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