Building a Web strategy based on a clear definition of the company's target audience and an understanding of those customers' needs, wants, likes, and dislikes is ________.

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Building a Web strategy based on a clear definition of the company's target audience and an understanding of those customers' needs, wants, likes, and dislikes is critically important for a company's presence on the Web. This approach allows the company to create content and features that meet the needs of its target customers and provide a better user experience, which can lead to increased sales and customer loyalty. Ignoring this step can result in a poorly designed and ineffective website.

Building a Web Strategy Based on a Clear Definition of the Company's