On the Web, service is not as important as it is in a traditional retail environment.

Question

Quizplus · Accepted Answer

Service is just as important, if not more important, on the web because customers cannot physically interact with the product and rely heavily on customer service for assistance with their purchases. Additionally, competition is high and customer loyalty can be gained or lost based on the quality of service provided by the online retailer.

On the Web, Service Is Not as Important as It