Rather than trying to compete head-to-head with the dominant players on the Web with greater access to resources, entrepreneurs should consider focusing on ________.

Question

Quizplus · Accepted Answer

Focusing on a specific market niche can allow entrepreneurs to differentiate themselves from the larger players and provide a unique value to a specific group of customers. This can lead to loyal customers and potentially even a successful business. Choosing a geographic niche can also be effective, but may not be as applicable for online businesses. Focusing solely on brick-and-mortar retail channels would limit the potential reach and scalability of a business. Building a website in-house may not necessarily address the issue of competing with larger players with greater resources.

Rather Than Trying to Compete Head-To-Head with the Dominant Players