Strategies for successful e-commerce efforts should include all of the following except ________.

Question

Quizplus · Accepted Answer

Adding value to recipients by sending spam e-mails is not a successful e-commerce strategy. In fact, sending spam could harm the reputation of the brand and decrease the likelihood of customers doing business with the company. Successful e-commerce efforts should focus on developing a niche market, building a community of customers, and attracting visitors through various marketing tactics such as offering freebies.

Strategies for Successful E-Commerce Efforts Should Include All of the Following