Establishing a policy of responding to all customer e-mails within 24 hours and sending customers order and shipping confirmations and "thank you for your order" e-mails are not very important to enhancing online customer service.

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Establishing a policy of responding to all customer e-mails within 24 hours and sending customers order and shipping confirmations and "thank you for your order" e-mails are very important to enhancing online customer service. They help to build trust and positive relationships with customers, improve communication, and increase customer satisfaction.

Establishing a Policy of Responding to All Customer E-Mails Within