Mini-Case 10-1: Marketing a Nonprofit - Virtual Opportunities
New Wave Chance Youth Club is a local youth organization supported solely by the donations of individuals and the local church community. Its co-founders, Valerie and Kristen, are considering launching a Web site to promote upcoming events and raise money for a new gym. Their good friend Paul has volunteered to develop a Web site, which they feel will help promote their efforts.
-Which other type of activities should New Wave Chance implement to support the success of the new Web site?
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