Tools that measure a Web site's ability to attract customers, generate sales, and keep customers coming back are ________.
A) Web analytics
B) recency
C) cost per acquisition tools
D) conversion tools
Correct Answer:
Verified
Q132: Web sites have two conflicting goals regarding
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Q134: Web analytics are a variety of tools
Q135: The percentage of shoppers who place at
Q136: The conversion rate measures the proportion of
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Q138: A valuable method of preventing online fraud
Q140: Which of the following is a security
Q141: Click-through rate measures the proportion of people
Q142: An important way to prevent online credit
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