A measurement of the cost a company incurs to generate each purchase or customer registration is the ________.

Question

Quizplus · Accepted Answer

Cost per acquisition (CPA) is the measurement of the cost incurred by a company to acquire one customer or generate one purchase. It is an important metric for evaluating the effectiveness of marketing strategies and campaigns. Bounce rate, conversion ratio, and browser-to-buy ratio are not directly related to the cost of acquiring a customer or generating a purchase.

A Measurement of the Cost a Company Incurs to Generate