Since even the best sales forecast will be wrong, the small business owner should prepare three forecasts - optimistic, pessimistic, and most likely.

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It is always advisable for small business owners to prepare multiple forecasts (optimistic, pessimistic, and most likely) as it helps them plan and prepare for different scenarios. The uncertainty in business demands flexibility and adaptability, making multiple forecasts a smart choice.

Since Even the Best Sales Forecast Will Be Wrong, the Small