Simons and Levin (1997) conducted a field experiment in which participants were chosen at random.In the experiment, an experimenter posing as a tourist asked a person on campus for directions.When the experimenter asking the question was changed, the researchers found that ______.
A)nearly 50% of the participants failed to notice the change from one person to another
B)nearly 100% of the participants noticed the change from one person to another
C)nearly 100% of the participants failed to notice the change from one person to another
D)the participants were surprised when the experimenter was suddenly someone of a different gender

Question

Quizplus · Accepted Answer

This experiment is a classic example of change blindness, where individuals fail to notice a change in a visual stimulus (in this case, the person asking for directions) because their attention is directed elsewhere. Nearly 50% of participants did not notice the switch, illustrating how people can overlook significant changes in their environment when they are not specifically attending to them.

Simons and Levin (1997) Conducted a Field Experiment in Which