Ethnography as a research method employs
A) emic perspectives only.
B) etic perspectives only.
C) Both of these.
D) Neither of these.

Question

Quizplus · Accepted Answer

Ethnography employs both emic and etic perspectives. Emic perspectives refer to the insider's point of view, or how the people being studied perceive and make sense of their own culture. Etic perspectives refer to the outsider's point of view, or the objective analysis of a culture by an external observer. By using both emic and etic perspectives, ethnographers aim to gain a holistic understanding of the culture being studied.

Ethnography as a Research Method Employs