Herz and von Clef (2001), presented odors with both a positive label and a negative label, but examined the influence of which label was presented first.They found that ______.
A)the same odor with the same labels received a different pleasantness judgment depending on the order of the labeling
B)once an odor had been labeled unpleasant, it was always perceived as unpleasant
C)because the participants were already familiar with most of the odors, the labeling had no effect on their percepts
D)positive labels did not affect negative odors, but negative labels affected positive odors

Question

Quizplus · Accepted Answer

Herz and von Clef (2001) found that the same odor with the same labels received a different pleasantness judgment depending on the order of the labeling. This suggests that the labeling order can influence the perception of the odor's pleasantness. Therefore, option A is correct. Option B is incorrect because Herz and von Clef (2001) did not find that an odor labeled unpleasant was always perceived as unpleasant. Option C is incorrect because the study found that labeling did have an effect on participants' percepts. Option D is also incorrect because the study found that both positive and negative labels influenced the participants' judgments.

Herz and Von Clef (2001), Presented Odors with Both a Positive