A consumer researcher who examines consumers' lifestyles and personalities is studying ________.

Question

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A consumer researcher who examines consumers' lifestyles and personalities is studying psychographics. Psychographics is the study of consumer behavior based on a person's lifestyle, personality, and values. Demographics (A) refer to statistical characteristics such as age, gender, income, and education. Social class (C) refers to a person's economic and social status. Usage rates (D) refer to how often consumers use a product or service.

A Consumer Researcher Who Examines Consumers' Lifestyles and Personalities Is