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Sherif Visits a New Diner in His Town

Question 4

Multiple Choice

Sherif visits a new diner in his town.He receives poor service, and his food does not taste fresh.When he gets home, he leaves an honest review of the restaurant online.Another user, Jemma, reads his review and decides she will not visit the dinner.Sherif and Jemma are engaging in a ________.


A) market segmentation
B) B2C e-commerce market
C) virtual brand community
D) social commerce market

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