When consumers are unhappy with a product, they may appeal directly to a retailer for redress, such as a refund.This is called a ________ response.

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A voice response is when a consumer directly informs the company or retailer that they are dissatisfied with a product or service and requests some form of compensation or resolution. This type of response is different from a private response, where the consumer does not communicate their dissatisfaction to the company, and a third-party response, where the consumer seeks assistance from an external organization, such as a consumer advocacy group or a government agency. A complaint response refers to the act of formally stating an issue, while a voice response includes a broader range of feedback or communication.

When Consumers Are Unhappy with a Product, They May Appeal