One of the principles of psychophysics is that changes in the physical environment are not always matched by equal changes perceptually.If Madison was creating a new drink, what would psychophysics tell her?
A)She could make the drink twice as sweet by adding twice the amount of sugar.
B)She would need to research how the perception of 'sweetness' changed with the amount of sugar added.
C)She would need to look at the subliminal aspects of 'sweetness'.
D)She would need to create promotions to tell customers how 'sweet' the new drink is.

Question

Quizplus · Accepted Answer

Psychophysics tells us that changes in the physical environment do not always lead to equal changes perceptually. Therefore, to create a new drink, Madison would need to research how sweetness perception changes with the amount of sugar added. She cannot simply double the amount of sugar to make the drink twice as sweet, she needs to understand the relationship between the physical amount of sugar and the perceptual experience of sweetness.

One of the Principles of Psychophysics Is That Changes in the Physical