James loves hiking and recently saw Patagonia clothing for the first time.He was attracted by the logo, a mountain range and a multi-coloured sky, but he thought the clothing was too expensive.The next week, however, James saw a TV advertisement with the Patagonia founder speaking about his commitment to environmental responsibility, corporate sustainability and altruism.James then bought Patagonia fleeces and pants and feels good about himself when he wears them.James derived meaning from his clothing because of ________.

Question

Quizplus · Accepted Answer

James derived meaning from his clothing because of the semiotic relationship, or the meaning conveyed through the logo and the values associated with the brand. The logo with the mountain range and multicoloured sky represents nature, wilderness and adventure. The TV advertisement reinforced the brand's values and commitments to environmental sustainability and altruism, which created a deeper connection with James and his personal values.

James Loves Hiking and Recently Saw Patagonia Clothing for the First