Which of the following most accurately reflects current thinking about the use of subliminal perception in marketing promotion and advertising?
A)Subliminal messages are below the threshold of perception, so they cannot be utilised in marketing.
B)Subliminal ads can be effective, but customers do not like them; therefore, marketers avoid them.
C)There is some evidence that subliminal perception can have limited effects, but the effects are not specific enough to make subliminal messages effective in advertising.
D)It comes down to a matter of attention.If a viewer will pay enough attention to a subliminal message, then it can have specific effects.

Question

Quizplus · Accepted Answer

While there is some evidence that subliminal perception can have limited effects, the effects are not specific enough to make them effective in advertising. This means that subliminal messages are not a reliable or ethical way to promote products, and marketers should avoid using them. Additionally, subliminal messages can be seen as manipulative and can damage the trust between brands and consumers.

Which of the Following Most Accurately Reflects Current Thinking About