At a business meeting, a consultant states that 'perception is reality, because a customer never works with the actual product, but only with his or her perception of that product'.In a university lab, researchers determine that when a rat is looking at a brightly coloured rectangle, a close inspection of the rat's optic nerves (which connect the eyes to the cortex) show no visible change from when the rat is looking at a green circle; however, electrodes placed in the nerve show a different pattern of transmitted codes.How are these two events related, and what does this relationship tell us about perception?
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