What mechanism is used when a consumer learns to perform responses that produce positive outcomes?
A)Extinction
B)Punishment
C)Negative reinforcement
D)Positive reinforcement

Question

Quizplus · Accepted Answer

Positive reinforcement involves providing a desirable stimulus, such as a reward or praise, in response to a desired behavior. This strengthens the likelihood of the behavior being repeated. Therefore, positive reinforcement is the mechanism used when a consumer learns to perform responses that produce positive outcomes.

What Mechanism Is Used When a Consumer Learns to Perform