Sam was humming the Mortein Louie the Fly jingle as he was driving down the expressway.A thought suddenly occurs to him: 'Why am I humming this stupid jingle? I don't buy this stuff or even need it!' Sam knows this jingle through ________.
A)stimulus generalisation
B)reinforcement modelling
C)incidental learning
D)operant conditioning

Question

Quizplus · Accepted Answer

Sam was not intentionally learning the jingle, but rather picked it up incidentally through exposure to advertisements or other people humming it. This aligns with the idea of incidental learning.

Sam Was Humming the Mortein Louie the Fly Jingle as He