Many marketers use 'the good old days' as a common theme in promotional messages.This is a strategy of focusing on ________.
A)the highlighting effect
B)the halo effect
C)nostalgia
D)memory spikes

Question

Quizplus · Accepted Answer

Focusing on 'the good old days' is a strategy of using nostalgia in promotional messages. This taps into customers' emotions and memories of a simpler, happier time, which can create positive feelings towards the brand or product being promoted.

Many Marketers Use 'The Good Old Days' as a Common