Secret shoppers may be used by marketers to test the effectiveness of service quality among employees. This is a form of variable-interval reinforcement.

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Secret shoppers are a form of variable-interval reinforcement as they provide intermittent reinforcement to employees who may receive rewards or consequences based on their performance during secret shopper visits. This helps marketers evaluate the effectiveness of service quality among employees without prior knowledge or notification.

Secret Shoppers May Be Used by Marketers to Test the Effectiveness