The process of stimulus generalisation is often central to branding and packaging decisions that attempt to capitalise on consumers' positive associations with an existing brand or company name.In this context, list and briefly discuss the four strategies based on stimulus generalisation presented in the text.

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The Answer of The process of stimulus generalisation is often central to branding and packaging decisions that attempt to capitalise on consumers' positive associations with an existing brand or company name.In this context, list and briefly discuss the four strategies based on stimulus generalisation presented in the text.

The Process of Stimulus Generalisation Is Often Central to Branding