Gradually changing the package of a product that depends heavily on brand loyalty can be successful if each change is minor. Over the course of a year or more the package may change totally in appearance without offending or confusing brand loyal customers. What factors influencing forgetting allow this marketing strategy to work?

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The Answer of Gradually changing the package of a product that depends heavily on brand loyalty can be successful if each change is minor. Over the course of a year or more the package may change totally in appearance without offending or confusing brand loyal customers. What factors influencing forgetting allow this marketing strategy to work?

Gradually Changing the Package of a Product That Depends Heavily