Brand ________ refers to the extent to which a consumer holds strong, favourable and unique associations with a brand in memory-and the extent to which the consumer is willing to pay more for the branded version of a product than for a non-branded version.

Question

Quizplus · Accepted Answer

Brand equity refers to the value and strength of a brand in the minds of consumers. It is measured by the degree to which consumers are willing to pay more for a branded version of a product compared to an unbranded, generic version. Therefore, the best choice is D, equity. The other answer choices are not directly related to the concept of brand equity.

Brand ________ Refers to the Extent to Which a Consumer