Kathmandu products are known to be rugged, outdoorsy, tough, athletic and dependable.Because the company has worked very hard to establish these thoughts in the minds of consumers and has spent large sums of money to make sure that their products maintain the favourable Kathmandu reputation, Kathmandu has achieved brand ________ with its products.

Question

Quizplus · Accepted Answer

Brand equity refers to the value that a brand adds to a product. In this case, Kathmandu has established a strong and favorable reputation for their products, which adds value to their brand and creates brand equity.

Kathmandu Products Are Known to Be Rugged, Outdoorsy, Tough, Athletic