A(n) ________ approach assumes that very specific product attributes are linked at levels of increasing abstraction to terminal values.
A)abstract model
B)means-end chain model
C)instrumental value
D)List of Values

Question

Quizplus · Accepted Answer

The means-end chain model assumes that product attributes are linked to higher-level consequences, which in turn are linked to consumers' ultimate values or goals. It suggests that consumers make purchase decisions based on the attributes of a product and the potential consequences that those attributes could provide, leading to the fulfillment of their ultimate values or goals. Abstract model, instrumental value, and list of values are not directly related to this approach.

A(n) ________ Approach Assumes That Very Specific Product Attributes Are