A consumer who decides that she needs a pair of jeans to reach her goal of being admired by others can usually only choose one motivational direction-selecting the most expensive brand available.

Question

Quizplus · Accepted Answer

The statement is not entirely true. A consumer may also choose a less expensive brand if it meets their desired level of quality and style, or may prioritize sustainability or ethical production over price. Additionally, their motivation for wanting to be admired by others may not be solely tied to the cost of the product.

A Consumer Who Decides That She Needs a Pair of Jeans