When Sean Jean cologne encourages department store sales people to give any potential customer a vial of its product, the company is attempting to boost consumer involvement by appealing to consumers' hedonic needs.

Question

Quizplus · Accepted Answer

By giving away vials of its cologne, Sean Jean is appealing to consumers' desires for pleasure and sensory experiences, which are key aspects of hedonic needs. This tactic aims to increase consumer involvement by creating a direct, positive sensory experience with the product.

When Sean Jean Cologne Encourages Department Store Sales People to Give