Consumers who have ________ are particularly good targets for marketing communications that use fantasy appeals.

Question

Quizplus · Accepted Answer

Consumers who have a large gap between their real and ideal selves are particularly good targets for marketing communications that use fantasy appeals. These consumers are more likely to be influenced by messages that promise to close the gap between their real and ideal selves, making them feel more satisfied and fulfilled.

Consumers Who Have ________ Are Particularly Good Targets for Marketing