Considering the effects of cognitive dissonance, supplying customers with additional reinforcement after a purchase can be a good marketing strategy.

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Cognitive dissonance is the discomfort experienced by a person who holds two or more contradictory beliefs or values. In the context of marketing, this can happen when a customer makes a purchase but then experiences doubt or regret about their decision. Providing additional positive reinforcement such as customer reviews, follow-up emails, or loyalty rewards can help alleviate this discomfort and reinforce the customer's decision to make the purchase.

Considering the Effects of Cognitive Dissonance, Supplying Customers with Additional