A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in what type of problem solving?

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When a customer is buying an unfamiliar product that carries a fair degree of risk, they are likely to engage in extensive problem solving. This is because they need to gather a lot of information about the product before making a decision. They may also consult with others, compare different options, and carefully evaluate the risks and benefits of each option. This type of problem solving is typically used for high-involvement purchases.

A Customer Buying an Unfamiliar Product That Carries a Fair