Howard is determined to make his used car yard a successful business venture.One of the cornerstones of his sales strategy is to make every used car appear as if it just rolled off the assembly line.His cars are clean, clean, clean! Howard is relying on which of the following signal forms to send a 'signal of quality' to his customers?

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Howard is using product signals to send a 'signal of quality' to his customers. He is emphasizing the appearance and cleanliness of his used cars as a way to indicate to customers that they are of high quality.

Howard Is Determined to Make His Used Car Yard a Successful