The concept of purchase momentum indicates that impulse buying decreases the likelihood that we will purchase more later.

Name: The concept of purchase momentum indicates that impulse buying decreases the likelihood that we will purchase more later.
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Question

Quizplus · Accepted Answer

Purchase momentum suggests that making an initial purchase can increase the likelihood of making additional purchases, as the act of buying can create a momentum or tendency to continue shopping.

The Concept of Purchase Momentum Indicates That Impulse Buying Decreases