At the supermarket, Ellie wanted to buy some bread.In the bread aisle, she realized there were hundreds of brands, and each brand had multiple styles, some of which were indistinguishable from each other.Eventually, she just grabbed a load that had a label design which she preferred.Ellie experienced consumer hyperchoice.

Question

Quizplus · Accepted Answer

Ellie had difficulty making a choice due to the overwhelming number of options available, which is a characteristic of consumer hyperchoice.

At the Supermarket, Ellie Wanted to Buy Some Bread