Hirosi ordered the expensive 'heart attack special' at his local pub.It came with a double meat patty hamburger and a full plate of chips.Halfway through the meal, Hirosi was not feeling well.Yet according to the sunk-cost fallacy, Hirosi will likely continue until he has finished the 'special.'

Question

Quizplus · Accepted Answer

The sunk-cost fallacy is a cognitive bias in which a person continues a behavior or action because of previously invested resources (time, money, effort) even if continuing the action is not rational in the present. In this case, Hirosi may feel that he should finish the expensive 'heart attack special' because he already paid for it, even if it is making him feel unwell. Therefore, it is likely that he will continue to eat until he finishes the meal, despite the negative consequences.

Hirosi Ordered the Expensive 'Heart Attack Special' at His Local