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Julie Loves to Go into Springer's Old Country Gift Shop

Question 8

Multiple Choice

Julie loves to go into Springer's Old Country Gift Shop.It always smells like a field of spring flowers.The lighting gives all the products a warm glow, and the mood music is just perfect for casual browsing.After her visit to the store, Julie is always in a better mood.Springer's Old Country Gift Shop has attracted Julie with its ________.


A) store position
B) atmospherics
C) subliminal cues
D) marketscape theme

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