George wants to increase impulse purchases in his store.Which of the following promotional strategies would be most effective for George to use?
A)He should place point-of-purchase displays close to the items he wants to market.
B)He should buy more advertising space in local newspapers.
C)He should hire a new salesperson.
D)He should post testimonials about the quality of his products in highly travelled locations.

Question

Quizplus · Accepted Answer

Placing point-of-purchase displays close to the items he wants to market is the most effective strategy to increase impulse purchases. This makes it easier for customers to see and access the products, therefore increasing their likelihood of buying them on impulse. Buying more advertising space in local newspapers may increase overall awareness of the store and its products but may not necessarily lead to more impulse purchases. Hiring a new salesperson or posting testimonials about the quality of products may also increase sales but do not specifically target impulse purchases.

George Wants to Increase Impulse Purchases in His Store