A marketing manager who wants to identify opinion leaders for her product category should do which of the following?

Question

Quizplus · Accepted Answer

Socially active persons who are intensely interested in the product category and are similar to other customers make good opinion leaders because they are likely to have a strong network of contacts within the target market and are more likely to influence others' opinions and behaviors. Government officials and intellectuals may not necessarily have a strong influence on the target market's opinions and behaviors, and simply standing out in a crowd does not necessarily make someone an opinion leader.

A Marketing Manager Who Wants to Identify Opinion Leaders for Her