Meagan is planning her wedding and wants everything to be just right, from the invitations and table settings to the ceremony and music selections.Because she feels overwhelmed by all of the information to sort through and the choices to make, she hires a wedding planner to make many of the decisions and purchases for her.Meagan's wedding planner is best described as a(n) ________.

Question

Quizplus · Accepted Answer

A wedding planner is a consumer surrogate, as they make decisions and purchases on behalf of Meagan to ease her overwhelm and help her achieve her vision for the wedding. While a wedding planner may also be an innovative communicator, opinion seeker, or key informant, these roles are not the best fit for describing their primary responsibility in this scenario.

Meagan Is Planning Her Wedding and Wants Everything to Be