The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ________.

Name: The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ________.
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Question

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The term that describes the process of a product losing its ethnic association and becoming appealing to other subcultures is called de-ethnicisation.

The Process Whereby a Product Formerly Associated with a Specific