The popularity of the movie The Passion of the Christ, the book The Da Vinci Code and the play The Book of Mormon are evidence of which of the following?

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Quizplus · Accepted Answer

The popularity of these religious-themed books, movies, and plays demonstrates that religion can be effectively used by mainstream marketers to appeal to a wide audience. They have successfully tapped into the public's interest in spirituality and religion, using it as a marketing tool to create buzz and interest in their products. This phenomenon is not necessarily indicative of the power of megachurches or the influence of church leaders over consumption practices. Additionally, there is no evidence to suggest that Buddhists are the primary religious market in Australia.

The Popularity of the Movie the Passion of the Christ