The ________ marketing perspective recognises that people sort themselves into groups on the basis of the things they like to do, how they like to spend their leisure time and how they choose to spend their disposable income.

Question

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The lifestyle marketing perspective recognizes that people classify themselves into specific groups or lifestyles based on their interests, how they spend their leisure time, and how they use their disposable income. This approach allows marketers to target specific groups with tailored messages and products that meet their unique needs and preferences. The other options (personality, motivation, and social) are also important factors in marketing, but they do not specifically address the grouping and targeting of consumers based on their lifestyles.

The ________ Marketing Perspective Recognises That People Sort Themselves into Groups