The hundreds of millions of consumers around the world who can now afford higher quality products belong to the ________.

Question

Quizplus · Accepted Answer

The term "mass class" refers to the large group of consumers who can afford higher quality products due to rising incomes and improved access to credit. This group includes a majority of the population in many developing countries and has led to the growth of mass market products and brands. The other options, such as prestige class and ruling class, refer to much smaller and wealthier segments of the population with different consumption patterns. Mobile demanders may or may not be part of the mass class, depending on their income and purchasing power.

The Hundreds of Millions of Consumers Around the World Who