In the diffusion of innovation process, the ________ are the one-sixth of the population that is very slow to adopt.

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Laggards are the last group of people to adopt an innovation in the diffusion of innovation process. They comprise about one-sixth of the population and are typically skeptical of new ideas, products, or technologies. They tend to be older, less educated, and have lower incomes.

In the Diffusion of Innovation Process, the ________ Are the One-Sixth