Consumers who see global brands as quality products, who readily buy into the myths that these global brands author, and who aren'reparticularly concerned with these companiesproducts, who readily buy into the myths that these global

Question

Quizplus · Accepted Answer

The term "global dreamers" refers to consumers who buy into the myth and aura that global brands offer, perceiving these brands as high-quality products. They are not very concerned about the company's practices, values or the environmental impact of their products.

Consumers Who See Global Brands as Quality Products, Who Readily