Laurent is a marketing manager who is planning a marketing strategy for a new product release in Korea and other countries.Laurent realises that Korea has unique aspects to its culture, which he needs to take into account as he plans the marketing strategy.In the end, he creates a strategy that is tailored for Korea so that it takes into account the country's unique cultural components.Laurent has taken a ________ perspective.

Question

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An emic perspective involves understanding cultural phenomena from within the cultural context, focusing on the unique aspects of a specific culture. Laurent's strategy is tailored to Korea's unique cultural components, indicating an emic approach.

Laurent Is a Marketing Manager Who Is Planning a Marketing