If you were advising Rebel Toad Brewing, a local brewpub, about how to set itself apart from rivals and achieve a sustainable competitive advantage, you would most likely not recommend that Rebel Toad Brewing
A)strive to be the industry's low-cost provider, thereby aiming for a cost-based competitive advantage.
B)outcompete rivals on the basis of differentiating features such as higher quality, wider product selection, added performance, better service, more attractive styling, technological superiority, or unusually good value for the money.
C)mimic the successful strategies of rivals.
D)focus on a narrow market niche to achieve a competitive edge by doing a better job than rivals of satisfying the needs and tastes of buyers comprising the niche.
E)develop a cost advantage based on offering more value for its patrons' money.

Question

Quizplus · Accepted Answer

Mimicking the strategies of rivals will not provide a sustainable competitive advantage because competitors can easily replicate those strategies. In order to achieve sustainable competitive advantage, Rebel Toad Brewing should focus on differentiating itself from rivals and offering unique value propositions that cannot be easily replicated.

If You Were Advising Rebel Toad Brewing, a Local Brewpub